Monthly Archives August 2010

Survey: Loyalty programs helped restaurants weather recession

Facing a tough economy, restaurant operators have ramped up their value offerings to draw in cash-strapped consumers. Guest loyalty programs have long been a strong driver of repeat traffic. New research from the National Restaurant Association finds that such programs also helped during the recession.Our just-released survey on customer loyalty programs shows that more than three in four restaurant operators who responded to the survey say guest loyalty programs helped them grow business during the economic downturn.”Repeat customers are an important demographic for restaurant operators. Loyalty programs can provide strong incentive to increase visits from those individuals,” said Hudson Riehle,
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